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Seller lead guides for South African estate agents

Straight answers on Facebook ads, seller leads and follow-up, built on real numbers from the campaigns we run for agents across the country.

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How SA Estate Agents Get Seller Leads From Facebook Ads

You run an ad that offers homeowners in your area something they want before they're ready to list, usually a free home valuation. A short form asks a few qualifying questions and the lead lands on your WhatsApp. Of the EstateKit seller leads who answered, 32% said they'd sell within 3 months.

Updated 12 November 2026

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More guides

What Do Facebook Seller Leads Cost SA Estate Agents?

Real cost per seller lead from 3,379 Facebook and Instagram leads across seven South African areas, what a daily budget gets you, and what moves the price.

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Free Home Evaluation Ads: How They Work for SA Agents

How free home evaluation ads get South African agents seller leads, who answers them, and what 1,829 real homeowners said on the form when they did.

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Written by Kieran Ouseb, founder of EstateKit. Every number in these guides comes from our own campaigns, and each guide says where its numbers came from.

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